Thursday, November 03, 2005

Digesting Grief

They always say time changes things, but you actually have to change them yourself. - Andy Warhol

According to the Globe and Mail today, Maclean's magazine is undergoing a transformation:

...as of Nov. 14, the magazine will no longer carry that descriptor which has been on its cover by the nameplate since September, 1978, when Maclean's broke with the bi-monthly publishing schedule it had adopted in 1975.

Instead, the "new" Maclean's -- the premiere issue will be dated Nov. 21 -- will be called simply Maclean's, albeit with a stylized, swooping red maple leaf taking the place of the comma. (A preview of the maple leaf was included on the cover of the magazine's Oct. 10, 2005 "Centennial" issue. It's a return of sorts for the emblem which was a cover staple through the 1970s into the early eighties.)

This cosmetic change heralds a deep commitment by Kenneth Whyte (former National Post editor-in-chief) to create a different periodical:

[It]...will have a much more current-affairs thrust, with a determination to break stories and, instead of duplicating what has been heard on radio and TV or published in newspapers, to advance such stories with its own reportage and spin. a much more current-affairs thrust, with a determination to break stories and, instead of duplicating what has been heard on radio and TV or published in newspapers, to advance such stories with its own reportage and spin.
Frankly, I will miss Maclean's. It enabled me to catch up with the news of the week and it was also good bus reading material.

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